/* ---------- Fonts ---------- */
@font-face {
  font-family: "Bunday Clean";
  src:
    url("../assets/bunday/BundayClean-Regular.woff2") format("woff2"),
    url("../assets/bunday/BundayClean-Regular.woff") format("woff");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Bunday Clean";
  src:
    url("../assets/bunday/BundayClean-Bold.woff2") format("woff2"),
    url("../assets/bunday/BundayClean-Bold.woff") format("woff");
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Noor";
  src: url("../assets/noor/Noor-Regular.ttf") format("truetype");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Noor";
  src: url("../assets/noor/Noor-Light.ttf") format("truetype");
  font-weight: 300;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Noor";
  src: url("../assets/noor/Noor-Bold.ttf") format("truetype");
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}

/* ---------- Tokens ---------- */
:root {
  --c-primary: #8a00be;
  --c-secondary: #75008c;
  --c-accent: #eb94cf;
  --c-cyan: #6dc6cc;
  --c-red: #d20033;
  --c-coral: #d3432e;
  --c-yellow: #ffd200;

  --c-ink: #0f0a14; /* near-black with violet undertone */
  --c-ink-soft: #2b1f33;
  --c-muted: #5a4d63;
  --c-bg: #faf7fb; /* off-white, hint of lilac */
  --c-bg-elev: #ffffff;
  --c-border: #e7dfec;
}

/* ---------- Base ---------- */
* {
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}
html,
body {
  background: var(--c-bg);
  color: var(--c-ink);
  font-family:
    "Bunday Clean",
    system-ui,
    -apple-system,
    "Segoe UI",
    sans-serif;
  font-weight: 400;
  line-height: 1.6;
}
html[dir="rtl"] body {
  font-family: "Noor", "Bunday Clean", system-ui, sans-serif;
}

body {
  overflow-x: hidden;
}
::selection {
  background: var(--c-primary);
  color: #fff;
}

/* ---------- Lenis ---------- */
html.lenis,
html.lenis body {
  height: auto;
}
.lenis.lenis-smooth {
  scroll-behavior: auto !important;
}
.lenis.lenis-smooth [data-lenis-prevent] {
  overscroll-behavior: contain;
}
.lenis.lenis-stopped {
  overflow: hidden;
}

/* ---------- Reveal masks (clip-path text) ---------- */
.reveal-mask {
  overflow: hidden;
  display: block;
  padding: 0.05em 0;
}
.reveal-line {
  display: block;
  will-change: transform;
}
.reveal-line .word {
  display: inline-block;
  will-change: transform, opacity, filter;
  transform-origin: 50% 100%;
}

/* ---------- Hero ---------- */
.hero {
  position: relative;
  height: 100vh;
  width: 100%;
  overflow: hidden;
  background: var(--c-bg);
}
.hero__canvas,
.hero__static {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
}
.hero__canvas {
  z-index: 1;
  will-change: transform, opacity;
  transform-origin: center center;
}
.hero__static {
  z-index: 2;
  opacity: 0;
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
  will-change: opacity, transform;
}
.hero__overlay {
  position: absolute;
  inset: 0;
  z-index: 2;
  pointer-events: none;
  background:
    radial-gradient(
      80% 60% at 50% 50%,
      rgba(250, 247, 251, 0.55) 0%,
      rgba(250, 247, 251, 0.78) 55%,
      rgba(250, 247, 251, 0.92) 100%
    ),
    linear-gradient(
      180deg,
      rgba(250, 247, 251, 0.55) 0%,
      rgba(250, 247, 251, 0.2) 35%,
      rgba(250, 247, 251, 0.85) 100%
    ),
    linear-gradient(
      120deg,
      rgba(138, 0, 190, 0.06) 0%,
      rgba(109, 198, 204, 0.04) 50%,
      rgba(235, 148, 207, 0.06) 100%
    );
  backdrop-filter: blur(2px);
  -webkit-backdrop-filter: blur(2px);
}
.hero__content {
  position: relative;
  z-index: 4;
  height: 100%;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  text-align: center;
  padding: 0 1.5rem;
  opacity: 0;
}
.hero__eyebrow {
  font-size: 0.75rem;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--c-primary);
  font-weight: 700;
}
.hero__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 0.95;
  font-size: clamp(2.6rem, 7.2vw, 7.5rem);
  color: var(--c-ink);
  max-width: 22ch;
}
.hero__title .accent {
  color: var(--c-primary);
  font-style: italic;
}
.hero__sub {
  max-width: 56ch;
  font-size: clamp(1rem, 1.2vw, 1.15rem);
  color: var(--c-muted);
  line-height: 1.65;
}

/* CTA */
.btn-primary {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 1rem 1.6rem;
  background: var(--c-ink);
  color: #fff;
  border-radius: 999px;
  font-weight: 700;
  letter-spacing: 0.02em;
  font-size: 0.95rem;
  transition:
    background-color 220ms ease,
    color 220ms ease;
  cursor: pointer;
  border: 1px solid var(--c-ink);
}
.btn-primary:hover {
  background: var(--c-primary);
  border-color: var(--c-primary);
}
.btn-primary .arrow {
  width: 18px;
  height: 18px;
  display: inline-block;
  transition: transform 220ms ease;
}
.btn-primary:hover .arrow {
  transform: translateX(3px);
}

/* Nav */
.nav {
  position: fixed;
  top: 1rem;
  left: 1rem;
  right: 1rem;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0.85rem 1.25rem;
  background: rgba(255, 255, 255, 0.72);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border: 1px solid var(--c-border);
  border-radius: 999px;
}
.nav__logo {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.01em;
  color: var(--c-ink);
  font-size: 1.1rem;
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
}
.nav__logo .dot {
  width: 10px;
  height: 10px;
  border-radius: 999px;
  background: var(--c-primary);
  display: inline-block;
}
.nav__links {
  display: none;
  gap: 2rem;
}
.nav__links a {
  font-size: 0.9rem;
  color: var(--c-ink-soft);
  font-weight: 500;
  transition: color 220ms ease;
}
.nav__links a:hover {
  color: var(--c-primary);
}
.nav__cta {
  font-size: 0.85rem;
  font-weight: 700;
  padding: 0.55rem 1rem;
  border-radius: 999px;
  background: var(--c-ink);
  color: #fff;
  cursor: pointer;
  transition: background-color 220ms ease;
}
.nav__cta:hover {
  background: var(--c-primary);
}

@media (min-width: 900px) {
  .nav__links {
    display: flex;
  }
}

/* Scroll cue */
.scroll-cue {
  position: absolute;
  bottom: 2rem;
  left: 50%;
  transform: translateX(-50%);
  z-index: 5;
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-size: 0.7rem;
  letter-spacing: 0.3em;
  text-transform: uppercase;
  color: var(--c-muted);
  opacity: 0;
}
.scroll-cue .line {
  width: 1px;
  height: 32px;
  background: var(--c-ink);
  display: inline-block;
  transform-origin: top;
  animation: cueLine 1.8s ease-in-out infinite;
}
@keyframes cueLine {
  0% {
    transform: scaleY(0);
    transform-origin: top;
  }
  50% {
    transform: scaleY(1);
    transform-origin: top;
  }
  51% {
    transform-origin: bottom;
  }
  100% {
    transform: scaleY(0);
    transform-origin: bottom;
  }
}

/* ====================================================
   ABOUT SECTION
   ==================================================== */
.about {
  position: relative;
  display: block;
  min-height: 100vh;
  padding: clamp(6rem, 12vw, 12rem) 0 clamp(5rem, 10vw, 9rem);
  background:
    radial-gradient(
      60% 40% at 85% 0%,
      rgba(235, 148, 207, 0.18) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    radial-gradient(
      50% 35% at 0% 80%,
      rgba(109, 198, 204, 0.16) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    var(--c-bg);
  /* overflow: hidden; */
}
.about__inner {
  max-width: 1400px;
  margin: 0 auto;
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
  position: relative;
}

.about__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.45rem 0.9rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  will-change: transform, opacity;
}
.about__eyebrow-dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-primary);
  box-shadow: 0 0 0 3px rgba(138, 0, 190, 0.18);
}

.about__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.96;
  font-size: clamp(2.4rem, 6.4vw, 6.5rem);
  color: var(--c-ink);
  margin: 1.25rem 0 clamp(2.5rem, 5vw, 4.5rem);
  max-width: 18ch;
}
.about__title .word.accent {
  color: var(--c-primary);
  font-style: italic;
}
.about__title .char {
  display: inline-block;
  will-change: transform, opacity, filter;
  transform-origin: 50% 100%;
}
.about__title {
  perspective: 1200px;
  transform-style: preserve-3d;
  will-change: transform;
}

.about__grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(2.5rem, 5vw, 5rem);
  align-items: start;
}
@media (min-width: 960px) {
  .about__grid {
    grid-template-columns: 1.05fr 1fr;
  }
}

.about__copy {
  position: relative;
}
.about__lede {
  font-size: clamp(1.15rem, 1.55vw, 1.5rem);
  line-height: 1.5;
  color: var(--c-ink);
  font-weight: 500;
  margin-bottom: 1.5rem;
  max-width: 32ch;
  will-change: transform, opacity;
}
.about__body {
  font-size: clamp(1rem, 1.1vw, 1.05rem);
  line-height: 1.7;
  color: var(--c-muted);
  max-width: 42ch;
  margin-bottom: 2.5rem;
  will-change: transform, opacity;
}

.about__stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  padding-top: 2rem;
  border-top: 1px solid var(--c-border);
  margin-bottom: 2.5rem;
}
.about__stat {
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
  will-change: transform, opacity;
}
.about__stat-num {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(2rem, 3.6vw, 3rem);
  line-height: 1;
  color: var(--c-ink);
  display: inline-block;
  letter-spacing: -0.03em;
}
.about__stat-suffix {
  display: inline-block;
  font-size: clamp(1.1rem, 1.6vw, 1.4rem);
  color: var(--c-primary);
  font-weight: 700;
  margin-left: 0.15rem;
  vertical-align: top;
}
.about__stat-label {
  font-size: 0.78rem;
  color: var(--c-muted);
  letter-spacing: 0.04em;
  line-height: 1.4;
  margin-top: 0.4rem;
}

.about__link {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-weight: 700;
  font-size: 0.95rem;
  color: var(--c-ink);
  border-bottom: 1px solid var(--c-ink);
  padding-bottom: 0.35rem;
  transition:
    color 220ms ease,
    border-color 220ms ease,
    gap 220ms ease;
  cursor: pointer;
  will-change: transform, opacity;
}
.about__link svg {
  width: 16px;
  height: 16px;
}
.about__link:hover {
  color: var(--c-primary);
  border-color: var(--c-primary);
  gap: 0.85rem;
}

/* Visual column — stacked 3D parallax cards */
.about__visual {
  position: relative;
  aspect-ratio: 4 / 5;
  perspective: 1400px;
  transform-style: preserve-3d;
}
.about__card {
  position: absolute;
  border-radius: 24px;
  overflow: hidden;
  box-shadow:
    0 30px 60px -25px rgba(15, 10, 20, 0.25),
    0 8px 20px -10px rgba(15, 10, 20, 0.18);
  background: #fff;
  will-change: transform, opacity;
  border: 1px solid var(--c-border);
}
.about__card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.about__card--back {
  top: 0;
  left: 8%;
  width: 60%;
  height: 55%;
  transform: rotateZ(-4deg) translateZ(-60px);
}
.about__card--mid {
  top: 18%;
  right: 0;
  width: 65%;
  height: 55%;
  transform: rotateZ(3deg) translateZ(0);
}
.about__card--front {
  bottom: 0;
  left: 12%;
  width: 70%;
  height: 52%;
  transform: rotateZ(-2deg) translateZ(80px);
}
.about__badge {
  position: absolute;
  bottom: 1rem;
  left: 1rem;
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.5rem 0.9rem;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  color: var(--c-ink);
  border: 1px solid var(--c-border);
}
.about__badge-dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-cyan);
  box-shadow: 0 0 0 3px rgba(109, 198, 204, 0.25);
  animation: pulse 2s ease-in-out infinite;
}
@keyframes pulse {
  0%,
  100% {
    transform: scale(1);
    opacity: 1;
  }
  50% {
    transform: scale(1.25);
    opacity: 0.7;
  }
}

/* Marquee */
.about__marquee {
  margin-top: clamp(4rem, 8vw, 7rem);
  padding: 1.75rem 0;
  border-top: 1px solid var(--c-border);
  border-bottom: 1px solid var(--c-border);
  overflow: hidden;
  -webkit-mask-image: linear-gradient(
    90deg,
    transparent 0,
    #000 8%,
    #000 92%,
    transparent 100%
  );
  mask-image: linear-gradient(
    90deg,
    transparent 0,
    #000 8%,
    #000 92%,
    transparent 100%
  );
}
.about__marquee-track {
  display: inline-flex;
  gap: 2.5rem;
  align-items: center;
  white-space: nowrap;
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(1.4rem, 2.6vw, 2.2rem);
  color: var(--c-ink);
  letter-spacing: -0.01em;
  padding-left: 2.5rem;
  will-change: transform;
}
.about__marquee-track .dot {
  color: var(--c-primary);
  font-size: 0.7em;
}

/* ====================================================
   SERVICES SECTION (pinned horizontal showcase)
   ==================================================== */
.services {
  position: relative;
  background: var(--c-bg);
  overflow: hidden;
}
.services__intro {
  padding: clamp(5rem, 9vw, 9rem) 0 clamp(2.5rem, 5vw, 5rem);
}
.services__intro-inner {
  max-width: 1400px;
  margin: 0 auto;
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
  display: grid;
  grid-template-columns: 1fr;
  gap: 2rem;
}
@media (min-width: 960px) {
  .services__intro-inner {
    grid-template-columns: 1.1fr 1fr;
    gap: 5rem;
    align-items: end;
  }
}
.services__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.45rem 0.9rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  width: fit-content;
  grid-column: 1 / -1;
}
.services__eyebrow .dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-primary);
  box-shadow: 0 0 0 3px rgba(138, 0, 190, 0.18);
}
.services__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.96;
  font-size: clamp(2.4rem, 6vw, 6rem);
  color: var(--c-ink);
  perspective: 1200px;
}
.services__title .word.accent {
  color: var(--c-primary);
  font-style: italic;
}
.services__lede {
  font-size: clamp(1rem, 1.15vw, 1.1rem);
  color: var(--c-muted);
  line-height: 1.7;
  max-width: 48ch;
}

/* Pinned track (desktop) */
.services__track {
  position: relative;
  width: 100%;
  height: 100vh;
  overflow: hidden;
  background: var(--c-bg);
}
.services__rail {
  display: flex;
  flex-wrap: nowrap;
  height: 100%;
  width: max-content;
  will-change: transform;
}

/* Service panel */
.svc {
  position: relative;
  flex: 0 0 100vw;
  width: 100vw;
  height: 100vh;
  display: grid;
  grid-template-columns: 1fr;
  align-items: center;
  padding: clamp(5rem, 8vw, 7rem) clamp(1.5rem, 4vw, 4rem)
    clamp(5rem, 7vw, 6rem);
  gap: clamp(2rem, 4vw, 4rem);
  box-sizing: border-box;
}
@media (min-width: 960px) {
  .svc {
    grid-template-columns: 1fr 1.1fr;
    padding: clamp(5rem, 8vw, 7rem) clamp(3rem, 6vw, 6rem)
      clamp(5rem, 7vw, 6rem);
  }
}

/* Mobile / tablet: vertical stack fallback (no horizontal pin) */
@media (max-width: 959px) {
  .services__track {
    height: auto;
    overflow: visible;
  }
  .services__rail {
    flex-direction: column;
    width: 100%;
    height: auto;
  }
  .svc {
    flex: 1 0 auto;
    width: 100%;
    height: auto;
    min-height: 90vh;
  }
}

/* Index numerator */
.svc__index {
  position: absolute;
  top: clamp(5rem, 7vw, 6.5rem);
  left: clamp(1.5rem, 4vw, 4rem);
  display: inline-flex;
  align-items: baseline;
  gap: 0.5rem;
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(2.2rem, 4vw, 3.4rem);
  color: var(--svc-accent, var(--c-primary));
  letter-spacing: -0.04em;
  line-height: 1;
}
.svc__total {
  font-size: 0.85rem;
  letter-spacing: 0.16em;
  color: var(--c-muted);
  font-weight: 700;
}

/* Media */
.svc__media {
  position: relative;
  width: 100%;
  max-width: 640px;
  aspect-ratio: 4/3;
  border-radius: 28px;
  overflow: hidden;
  background: linear-gradient(
    135deg,
    color-mix(in srgb, var(--svc-accent) 14%, #fff),
    #fff
  );
  border: 1px solid var(--c-border);
  box-shadow:
    0 50px 90px -40px rgba(15, 10, 20, 0.28),
    0 14px 30px -16px rgba(15, 10, 20, 0.18);
  order: 1;
  justify-self: center;
}
@media (min-width: 960px) {
  .svc__media {
    order: 2;
  }
}
.svc__media-inner {
  position: absolute;
  inset: 0;
  will-change: transform;
}
.svc__media img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  display: block;
  padding: clamp(1.5rem, 4vw, 3rem);
}
.svc__chip {
  position: absolute;
  bottom: 1rem;
  left: 1rem;
  display: inline-flex;
  align-items: center;
  padding: 0.45rem 0.85rem;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.94);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  border: 1px solid var(--c-border);
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--svc-accent, var(--c-primary));
  font-weight: 700;
}

/* Content */
.svc__content {
  display: flex;
  flex-direction: column;
  gap: 1rem;
  max-width: 56ch;
  order: 2;
}
@media (min-width: 960px) {
  .svc__content {
    order: 1;
  }
}
.svc__category {
  font-size: 0.72rem;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--svc-accent, var(--c-primary));
  font-weight: 700;
  margin-bottom: 0.25rem;
}
.svc__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1;
  font-size: clamp(2rem, 4.6vw, 4.4rem);
  color: var(--c-ink);
}
.svc__lede {
  font-size: clamp(1.05rem, 1.35vw, 1.3rem);
  color: var(--c-ink);
  font-weight: 500;
  line-height: 1.5;
}
.svc__body {
  color: var(--c-muted);
  line-height: 1.65;
  font-size: clamp(0.95rem, 1.05vw, 1rem);
  max-width: 52ch;
}
.svc__link {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-weight: 700;
  font-size: 0.92rem;
  color: var(--c-ink);
  border-bottom: 1px solid var(--c-ink);
  padding-bottom: 0.35rem;
  width: fit-content;
  margin-top: 0.5rem;
  transition:
    color 220ms ease,
    border-color 220ms ease,
    gap 220ms ease;
  cursor: pointer;
}
.svc__link svg {
  width: 16px;
  height: 16px;
}
.svc__link:hover {
  color: var(--svc-accent, var(--c-primary));
  border-color: var(--svc-accent, var(--c-primary));
  gap: 0.85rem;
}

/* Closing panel — finale */
.svc--closing {
  position: relative;
  background:
    radial-gradient(
      50% 60% at 50% 40%,
      rgba(138, 0, 190, 0.16) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    radial-gradient(
      40% 40% at 80% 90%,
      rgba(109, 198, 204, 0.18) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    radial-gradient(
      40% 40% at 15% 80%,
      rgba(235, 148, 207, 0.22) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    var(--c-bg);
  display: flex !important;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 0 clamp(1.5rem, 4vw, 4rem) !important;
  grid-template-columns: 1fr !important;
}
.svc--closing::before {
  content: "Finale";
  position: absolute;
  top: clamp(5rem, 7vw, 6.5rem);
  left: clamp(1.5rem, 4vw, 4rem);
  font-size: 0.72rem;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--c-primary);
  font-weight: 700;
}
.svc__closing {
  max-width: 880px;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 1.5rem;
  position: relative;
}
.svc__closing-title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.04;
  font-size: clamp(2rem, 4.6vw, 4.4rem);
  color: var(--c-ink);
  max-width: 22ch;
}
.svc__closing-title .accent {
  color: var(--c-primary);
  font-style: italic;
  display: inline-block;
  position: relative;
}
.svc__closing-title .accent::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -0.08em;
  height: 2px;
  background: linear-gradient(90deg, var(--c-accent), var(--c-primary));
  border-radius: 999px;
  transform: scaleX(0);
  transform-origin: left center;
  will-change: transform;
}
.svc--closing.is-revealed .svc__closing-title .accent::after {
  animation: closingUnderline 1s 0.45s cubic-bezier(0.22, 1, 0.36, 1) forwards;
}
@keyframes closingUnderline {
  to {
    transform: scaleX(1);
  }
}
.svc__closing-sub {
  color: var(--c-muted);
  font-size: clamp(1rem, 1.15vw, 1.15rem);
  line-height: 1.6;
  max-width: 46ch;
}
.svc--closing .btn-primary {
  margin-top: 0.5rem;
  padding: 1rem 1.8rem;
  font-size: 0.95rem;
}

/* Progress rail (pinned overlay) */
.services__progress {
  position: absolute;
  bottom: clamp(1.5rem, 3vw, 2.5rem);
  left: clamp(1.5rem, 4vw, 4rem);
  right: clamp(1.5rem, 4vw, 4rem);
  z-index: 5;
  display: flex;
  align-items: center;
  gap: 1.25rem;
  pointer-events: none;
}
.services__progress-meta {
  display: flex;
  align-items: baseline;
  gap: 0.6rem;
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
}
.services__progress-label {
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--c-muted);
}
.services__progress-count {
  color: var(--c-ink);
  font-size: 1rem;
  letter-spacing: 0.04em;
}
.services__progress-count .muted {
  color: var(--c-muted);
}
.services__progress-bar {
  flex: 1;
  height: 2px;
  background: var(--c-border);
  border-radius: 999px;
  overflow: hidden;
  position: relative;
}
.services__progress-fill {
  position: absolute;
  inset: 0;
  background: var(--c-primary);
  transform-origin: left center;
  transform: scaleX(0);
  will-change: transform;
}
.services__progress-hint {
  font-size: 0.7rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
  white-space: nowrap;
}
@media (max-width: 740px) {
  .services__progress-hint {
    display: none;
  }
}
@media (max-width: 959px) {
  .services__progress {
    display: none;
  }
}

/* ====================================================
   PROCESS / METHOD SECTION (Section 04)
   "How we work in Lilac Marketing" — 5-stage cinematic journey
   ==================================================== */
.process {
  position: relative;
  background: var(--c-bg);
  overflow: hidden;
}

/* Intro */
.process__intro {
  padding: clamp(5rem, 9vw, 9rem) 0 clamp(2.5rem, 4vw, 4rem);
}
.process__intro-inner {
  max-width: 1400px;
  margin: 0 auto;
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
  display: grid;
  grid-template-columns: 1fr;
  gap: 2rem;
}
@media (min-width: 960px) {
  .process__intro-inner {
    grid-template-columns: 1.1fr 1fr;
    gap: 5rem;
    align-items: end;
  }
}
.process__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.45rem 0.9rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  width: fit-content;
  grid-column: 1 / -1;
}
.process__eyebrow .dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-primary);
  box-shadow: 0 0 0 3px rgba(138, 0, 190, 0.18);
}
.process__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.96;
  font-size: clamp(2.4rem, 6vw, 6rem);
  color: var(--c-ink);
  perspective: 1200px;
}
.process__title .word.accent {
  color: var(--c-primary);
  font-style: italic;
}
.process__lede {
  font-size: clamp(1rem, 1.15vw, 1.1rem);
  color: var(--c-muted);
  line-height: 1.7;
  max-width: 50ch;
}

/* Pinned area */
.process__pin {
  position: relative;
  width: 100%;
  height: 100vh;
  overflow: hidden;
  background: var(--c-bg);
}

/* Ambient color glow tied to active stage */
.process__ambient {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    radial-gradient(
      45% 55% at 75% 50%,
      var(--ambient-color, rgba(138, 0, 190, 0.18)) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    radial-gradient(
      35% 45% at 15% 85%,
      var(--ambient-color-2, rgba(235, 148, 207, 0.12)) 0%,
      rgba(255, 255, 255, 0) 60%
    );
  transition: background 700ms ease;
  will-change: background;
  z-index: 0;
}

/* Left rail */
.process__rail {
  position: absolute;
  left: clamp(1.5rem, 4vw, 4rem);
  top: 50%;
  transform: translateY(-50%);
  z-index: 3;
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  padding: 1.5rem 1.25rem;
  background: rgba(255, 255, 255, 0.7);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border: 1px solid var(--c-border);
  border-radius: 24px;
  width: clamp(200px, 22vw, 260px);
  box-shadow: 0 30px 80px -40px rgba(15, 10, 20, 0.25);
}
.process__rail-head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding-bottom: 0.75rem;
  border-bottom: 1px solid var(--c-border);
}
.process__rail-label {
  font-size: 0.65rem;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
}
.process__rail-counter {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: 1.15rem;
  letter-spacing: -0.01em;
}
.process__rail-counter .muted {
  color: var(--c-muted);
  margin-left: 0.15rem;
  font-size: 0.85rem;
}

.process__steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  position: relative;
}
.process__steps li {
  display: flex;
  align-items: center;
  gap: 0.85rem;
  padding: 0.55rem 0.5rem;
  border-radius: 12px;
  font-family: "Bunday Clean", sans-serif;
  cursor: default;
  transition:
    background-color 280ms ease,
    color 280ms ease;
}
.process__steps li .num {
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  color: var(--c-muted);
  font-weight: 700;
  width: 1.5rem;
}
.process__steps li .name {
  font-size: 0.95rem;
  color: var(--c-ink-soft);
  font-weight: 600;
  letter-spacing: -0.01em;
  transition: color 280ms ease;
}
.process__steps li.is-active {
  background: rgba(138, 0, 190, 0.06);
}
.process__steps li.is-active .name {
  color: var(--c-primary);
  font-weight: 700;
}
.process__steps li.is-active .num {
  color: var(--c-primary);
}

.process__rail-track {
  margin-top: 0.5rem;
  height: 3px;
  border-radius: 999px;
  background: var(--c-border);
  overflow: hidden;
}
.process__rail-fill {
  display: block;
  height: 100%;
  background: linear-gradient(90deg, var(--c-accent), var(--c-primary));
  border-radius: 999px;
  transform-origin: left center;
  transform: scaleX(0);
  will-change: transform;
}

/* Stage area */
.process__stages {
  position: absolute;
  inset: 0;
  display: block;
  z-index: 2;
}
.pstage {
  position: absolute;
  inset: 0;
  display: grid;
  grid-template-columns: 1fr;
  align-items: center;
  padding: clamp(5rem, 8vw, 7rem) clamp(1.5rem, 4vw, 4rem);
  padding-left: clamp(15rem, 28vw, 22rem);
  gap: clamp(2rem, 4vw, 4rem);
  opacity: 0;
  pointer-events: none;
  color: var(--stage-color, var(--c-primary));
  will-change: opacity, transform;
}
@media (min-width: 960px) {
  .pstage {
    grid-template-columns: 1.1fr 1fr;
    align-items: center;
  }
}
.pstage.is-active {
  opacity: 1;
  pointer-events: auto;
}
.pstage__meta {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  margin-bottom: 0.75rem;
}
.pstage__num {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(1.8rem, 3vw, 2.4rem);
  color: var(--stage-color);
  letter-spacing: -0.04em;
  line-height: 1;
}
.pstage__tag {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  padding: 0.4rem 0.85rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  font-size: 0.7rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  width: fit-content;
}
.pstage__tag .dot {
  width: 6px;
  height: 6px;
  border-radius: 999px;
  background: var(--stage-color);
  box-shadow: 0 0 0 3px var(--stage-glow);
}
.pstage__name {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.045em;
  line-height: 0.85;
  font-size: clamp(4rem, 12vw, 12rem);
  color: var(--c-ink);
  margin: 0.25rem 0 1rem;
  display: inline-flex;
  align-items: baseline;
}
.pstage__name .punct {
  color: var(--stage-color);
}
.pstage__body {
  font-size: clamp(1.05rem, 1.35vw, 1.3rem);
  color: var(--c-ink-soft);
  line-height: 1.55;
  max-width: 38ch;
  margin-bottom: 2rem;
}
.pstage__metrics {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  margin-bottom: 2rem;
}
.metric {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
  padding: 1rem 1.25rem;
  border: 1px solid var(--c-border);
  border-radius: 16px;
  background: rgba(255, 255, 255, 0.78);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  min-width: 150px;
  position: relative;
}
.metric::before {
  content: "";
  position: absolute;
  top: 1rem;
  left: 1rem;
  width: 4px;
  height: 4px;
  border-radius: 999px;
  background: var(--stage-color);
}
.metric__value {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(1.6rem, 2.4vw, 2rem);
  color: var(--stage-color);
  letter-spacing: -0.02em;
  line-height: 1;
}
.metric__label {
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  color: var(--c-muted);
  text-transform: uppercase;
  font-weight: 700;
}

/* Stage visual (SVG glyph) */
.pstage__visual {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 100%;
  height: 100%;
  max-height: 60vh;
}
.pstage__visual::before {
  content: "";
  position: absolute;
  inset: 10%;
  border-radius: 50%;
  background: radial-gradient(
    closest-side,
    var(--stage-glow) 0%,
    rgba(255, 255, 255, 0) 70%
  );
  filter: blur(20px);
  z-index: 0;
}
.glyph {
  position: relative;
  z-index: 1;
  width: clamp(220px, 30vw, 360px);
  height: auto;
  color: var(--stage-color);
  filter: drop-shadow(0 24px 40px var(--stage-glow));
  will-change: transform;
}

/* ==================================================
   Mobile / tablet (<960px): horizontal scroll-snap story carousel
   ================================================== */
@media (max-width: 959px) {
  .process__pin {
    height: auto;
    padding-top: clamp(4.5rem, 10vw, 6rem); /* room for sticky progress strip */
  }

  /* Sticky progress strip replaces left rail */
  .process__rail {
    position: sticky;
    top: clamp(4.75rem, 9vw, 5.5rem); /* below floating nav */
    left: 0;
    right: 0;
    transform: none;
    margin: 0 clamp(1rem, 3vw, 1.5rem) clamp(1.25rem, 3vw, 1.75rem);
    width: auto;
    padding: 0.85rem 1rem;
    border-radius: 18px;
    z-index: 5;
    flex-direction: row;
    align-items: center;
    gap: 0.85rem;
    box-shadow: 0 18px 40px -22px rgba(15, 10, 20, 0.22);
  }
  .process__rail-head {
    flex-direction: column;
    align-items: flex-start;
    gap: 0.1rem;
    padding-bottom: 0;
    border-bottom: 0;
    border-right: 1px solid var(--c-border);
    padding-right: 0.85rem;
    flex-shrink: 0;
  }
  .process__rail-label {
    font-size: 0.6rem;
    letter-spacing: 0.24em;
  }
  .process__rail-counter {
    font-size: 1rem;
  }

  /* Steps become horizontal pill row, hidden labels except active */
  .process__steps {
    flex-direction: row;
    gap: 0.4rem;
    flex: 1;
    overflow-x: auto;
    scrollbar-width: none;
    padding-right: 0.5rem;
    -webkit-mask-image: linear-gradient(90deg, #000 80%, transparent 100%);
    mask-image: linear-gradient(90deg, #000 80%, transparent 100%);
  }
  .process__steps::-webkit-scrollbar {
    display: none;
  }
  .process__steps li {
    flex-shrink: 0;
    padding: 0.45rem 0.7rem;
    border-radius: 999px;
    background: transparent;
    gap: 0.4rem;
  }
  .process__steps li .num {
    width: auto;
    font-size: 0.62rem;
    letter-spacing: 0.16em;
  }
  .process__steps li .name {
    font-size: 0.78rem;
  }
  .process__steps li.is-active {
    background: var(--c-ink);
  }
  .process__steps li.is-active .num,
  .process__steps li.is-active .name {
    color: #fff;
  }

  .process__rail-track {
    display: none; /* track lives inside the carousel below */
  }

  /* Carousel: horizontal scroll-snap stages */
  .process__stages {
    position: relative;
    inset: auto;
    display: flex;
    flex-direction: row;
    width: 100%;
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
    padding: 0 clamp(1rem, 3vw, 1.5rem) clamp(1.5rem, 4vw, 2rem);
    gap: clamp(0.75rem, 2vw, 1rem);
    scroll-padding-left: clamp(1rem, 3vw, 1.5rem);
  }
  .process__stages::-webkit-scrollbar {
    display: none;
  }

  .pstage {
    position: relative;
    inset: auto;
    flex: 0 0 calc(100% - clamp(1.5rem, 5vw, 2.5rem));
    width: calc(100% - clamp(1.5rem, 5vw, 2.5rem));
    scroll-snap-align: start;
    scroll-snap-stop: always;
    display: flex;
    flex-direction: column;
    justify-content: space-between;
    align-items: stretch;
    grid-template-columns: none;
    padding: clamp(1.75rem, 5vw, 2.5rem);
    gap: clamp(1.25rem, 3vw, 1.75rem);
    opacity: 1;
    pointer-events: auto;
    min-height: 78vh;
    border-radius: 28px;
    background:
      radial-gradient(
        60% 50% at 70% 30%,
        var(--stage-glow) 0%,
        rgba(255, 255, 255, 0) 65%
      ),
      linear-gradient(180deg, #ffffff 0%, var(--c-bg) 100%);
    border: 1px solid var(--c-border);
    box-shadow: 0 30px 60px -32px rgba(15, 10, 20, 0.22);
    overflow: hidden;
  }

  .pstage__meta {
    display: flex;
    flex-direction: row;
    align-items: center;
    justify-content: space-between;
    gap: 0.75rem;
    margin-bottom: 0;
  }
  .pstage__num {
    font-size: clamp(2.4rem, 8vw, 3.4rem);
    line-height: 0.9;
  }
  .pstage__tag {
    font-size: 0.62rem;
    letter-spacing: 0.18em;
    padding: 0.35rem 0.7rem;
  }

  .pstage__visual {
    order: 1;
    margin: 0 auto;
    max-height: 32vh;
    width: 100%;
  }
  .glyph {
    width: clamp(140px, 38vw, 220px);
  }

  .pstage__name {
    font-size: clamp(3.4rem, 18vw, 6rem);
    line-height: 0.85;
    margin: 0;
    order: 2;
  }
  .pstage__body {
    font-size: clamp(0.95rem, 2.6vw, 1.1rem);
    line-height: 1.55;
    max-width: none;
    margin-bottom: 0;
    order: 3;
  }
  .pstage__metrics {
    flex-wrap: nowrap;
    gap: 0.6rem;
    margin-bottom: 0;
    order: 4;
  }
  .metric {
    flex: 1;
    min-width: 0;
    padding: 0.85rem 1rem;
    border-radius: 14px;
  }
  .metric__value {
    font-size: clamp(1.2rem, 4.5vw, 1.5rem);
  }
  .metric__label {
    font-size: 0.62rem;
    letter-spacing: 0.1em;
  }

  /* Swipe hint */
  .process__swipe-hint {
    position: absolute;
    bottom: clamp(0.5rem, 2vw, 1rem);
    right: clamp(1rem, 3vw, 1.5rem);
    z-index: 4;
    font-size: 0.65rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--c-muted);
    font-weight: 700;
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    pointer-events: none;
  }
  .process__swipe-hint .swipe-arrow {
    display: inline-block;
    width: 18px;
    height: 1px;
    background: currentColor;
    position: relative;
    animation: swipeHint 1.6s ease-in-out infinite;
  }
  .process__swipe-hint .swipe-arrow::after {
    content: "";
    position: absolute;
    right: 0;
    top: -3px;
    width: 6px;
    height: 6px;
    border-top: 1px solid currentColor;
    border-right: 1px solid currentColor;
    transform: rotate(45deg);
  }
  @keyframes swipeHint {
    0%,
    100% {
      transform: translateX(0);
      opacity: 0.5;
    }
    50% {
      transform: translateX(6px);
      opacity: 1;
    }
  }
}

@media (min-width: 960px) {
  .process__swipe-hint {
    display: none;
  }
}

/* ====================================================
   APPROACH SECTION (Section 05) — Method Trilogy
   Three layered chapter cards with 3D page-turn flow
   ==================================================== */
.approach {
  position: relative;
  background: var(--c-bg);
  overflow: hidden;
}

.approach__intro {
  padding: clamp(5rem, 9vw, 9rem) 0 clamp(2.5rem, 4vw, 4rem);
}
.approach__intro-inner {
  max-width: 1400px;
  margin: 0 auto;
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
  display: grid;
  grid-template-columns: 1fr;
  gap: 2rem;
}
@media (min-width: 960px) {
  .approach__intro-inner {
    grid-template-columns: 1.1fr 1fr;
    gap: 5rem;
    align-items: end;
  }
}
.approach__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.45rem 0.9rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  width: fit-content;
  grid-column: 1 / -1;
}
.approach__eyebrow .dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-primary);
  box-shadow: 0 0 0 3px rgba(138, 0, 190, 0.18);
}
.approach__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.96;
  font-size: clamp(2.4rem, 6vw, 6rem);
  color: var(--c-ink);
  perspective: 1200px;
}
.approach__title .word.accent {
  color: var(--c-primary);
  font-style: italic;
}
.approach__lede {
  font-size: clamp(1rem, 1.15vw, 1.1rem);
  color: var(--c-muted);
  line-height: 1.7;
  max-width: 50ch;
}

.approach__pin {
  position: relative;
  width: 100%;
  height: 100vh;
  overflow: hidden;
  background: var(--c-bg);
}

/* Side rail with Roman numerals */
.approach__rail {
  position: absolute;
  left: clamp(1.5rem, 4vw, 4rem);
  top: 50%;
  transform: translateY(-50%);
  z-index: 4;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  padding: 1.75rem 1.5rem;
  background: rgba(255, 255, 255, 0.7);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border: 1px solid var(--c-border);
  border-radius: 24px;
  width: clamp(220px, 22vw, 260px);
  box-shadow: 0 30px 80px -40px rgba(15, 10, 20, 0.25);
}
.approach__steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
}
.approach__steps li {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: 1rem;
  padding: 0.75rem 0.75rem;
  border-radius: 14px;
  transition: background-color 280ms ease;
}
.approach__steps li .roman {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: clamp(2.2rem, 3.4vw, 2.8rem);
  line-height: 1;
  color: var(--c-muted);
  letter-spacing: -0.03em;
  transition:
    color 280ms ease,
    transform 280ms ease;
}
.approach__steps li .info {
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
}
.approach__steps li .kicker {
  font-size: 0.62rem;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
}
.approach__steps li .label {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: 1rem;
  color: var(--c-ink-soft);
  transition: color 280ms ease;
}
.approach__steps li.is-active {
  background: rgba(138, 0, 190, 0.06);
}
.approach__steps li.is-active .roman {
  color: var(--c-primary);
  transform: scale(1.05);
}
.approach__steps li.is-active .label {
  color: var(--c-primary);
}

.approach__rail-line {
  margin-top: 0.5rem;
  height: 3px;
  border-radius: 999px;
  background: var(--c-border);
  overflow: hidden;
}
.approach__rail-fill {
  display: block;
  height: 100%;
  background: linear-gradient(90deg, var(--c-accent), var(--c-primary));
  transform-origin: left center;
  transform: scaleX(0);
  border-radius: 999px;
  will-change: transform;
}

/* Card deck */
.approach__deck {
  position: absolute;
  inset: 0;
  display: block;
  z-index: 2;
  perspective: 1600px;
  transform-style: preserve-3d;
}
.ach {
  position: absolute;
  top: 50%;
  right: clamp(2rem, 5vw, 5rem);
  width: clamp(360px, 56vw, 880px);
  height: clamp(420px, 70vh, 640px);
  transform: translateY(-50%);
  display: grid;
  grid-template-columns: 1fr;
  border-radius: 32px;
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--c-border);
  box-shadow:
    0 60px 120px -50px rgba(15, 10, 20, 0.35),
    0 20px 40px -20px rgba(15, 10, 20, 0.2);
  will-change: transform, opacity;
  backface-visibility: hidden;
}
@media (min-width: 1100px) {
  .ach {
    grid-template-columns: 1.1fr 1fr;
  }
}

/* Media side */
.ach__media {
  position: relative;
  overflow: hidden;
  background: linear-gradient(
    135deg,
    color-mix(in srgb, var(--ch-color) 18%, #fff),
    #fff
  );
  min-height: 240px;
}
.ach__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  filter: contrast(1.05) saturate(0.95);
  will-change: transform;
}
.ach__media::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(
      180deg,
      rgba(15, 10, 20, 0) 0%,
      rgba(15, 10, 20, 0.35) 100%
    ),
    linear-gradient(
      135deg,
      color-mix(in srgb, var(--ch-color) 35%, transparent) 0%,
      rgba(255, 255, 255, 0) 60%
    );
  mix-blend-mode: multiply;
}
.ach__roman {
  position: absolute;
  top: clamp(1rem, 2vw, 1.5rem);
  left: clamp(1rem, 2vw, 1.5rem);
  z-index: 2;
  font-family: "Bunday Clean", sans-serif;
  font-style: italic;
  font-weight: 700;
  font-size: clamp(5rem, 12vw, 11rem);
  line-height: 0.85;
  color: #fff;
  text-shadow: 0 6px 30px rgba(0, 0, 0, 0.35);
  letter-spacing: -0.04em;
  pointer-events: none;
}

/* Content side */
.ach__content {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
  padding: clamp(1.75rem, 3vw, 2.75rem);
  background: #fff;
  position: relative;
}
.ach__kicker {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.4rem 0.85rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(250, 247, 251, 0.8);
  font-size: 0.68rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  width: fit-content;
}
.ach__kicker .dot {
  width: 6px;
  height: 6px;
  border-radius: 999px;
  background: var(--ch-color);
  box-shadow: 0 0 0 3px color-mix(in srgb, var(--ch-color) 25%, transparent);
}
.ach__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.04;
  font-size: clamp(1.5rem, 2.6vw, 2.4rem);
  color: var(--c-ink);
  margin: 0.25rem 0;
}
.ach__body {
  font-size: clamp(0.95rem, 1.1vw, 1.05rem);
  color: var(--c-ink-soft);
  line-height: 1.65;
  flex: 1;
}
.ach__signature {
  display: inline-flex;
  align-items: center;
  gap: 0.85rem;
  padding-top: 1rem;
  border-top: 1px solid var(--c-border);
}
.ach__sig-mark {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: 1.2rem;
  color: var(--ch-color);
}
.ach__sig-text {
  font-size: 0.74rem;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
}

/* Mobile / tablet (<960px): horizontal scroll-snap carousel */
@media (max-width: 959px) {
  .approach__pin {
    height: auto;
    padding-top: clamp(4.5rem, 10vw, 6rem);
  }
  .approach__rail {
    position: sticky;
    top: clamp(4.75rem, 9vw, 5.5rem);
    left: 0;
    right: 0;
    transform: none;
    width: auto;
    margin: 0 clamp(1rem, 3vw, 1.5rem) clamp(1.25rem, 3vw, 1.75rem);
    padding: 0.85rem 1rem;
    border-radius: 18px;
    z-index: 5;
    box-shadow: 0 18px 40px -22px rgba(15, 10, 20, 0.22);
  }
  .approach__steps {
    flex-direction: row;
    gap: 0.4rem;
    overflow-x: auto;
    scrollbar-width: none;
    -webkit-mask-image: linear-gradient(90deg, #000 80%, transparent 100%);
    mask-image: linear-gradient(90deg, #000 80%, transparent 100%);
  }
  .approach__steps::-webkit-scrollbar {
    display: none;
  }
  .approach__steps li {
    flex-shrink: 0;
    grid-template-columns: auto auto;
    padding: 0.4rem 0.7rem;
    border-radius: 999px;
    gap: 0.5rem;
    background: transparent;
  }
  .approach__steps li .roman {
    font-size: 1.1rem;
    line-height: 1;
  }
  .approach__steps li .info {
    display: none;
  }
  .approach__steps li.is-active {
    background: var(--c-ink);
  }
  .approach__steps li.is-active .roman {
    color: #fff;
    transform: none;
  }
  .approach__rail-line {
    display: none;
  }

  .approach__deck {
    position: relative;
    inset: auto;
    display: flex;
    flex-direction: row;
    perspective: none;
    transform-style: flat;
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
    padding: 0 clamp(1rem, 3vw, 1.5rem) clamp(1.5rem, 4vw, 2rem);
    gap: clamp(0.75rem, 2vw, 1rem);
    scroll-padding-left: clamp(1rem, 3vw, 1.5rem);
  }
  .approach__deck::-webkit-scrollbar {
    display: none;
  }
  .ach {
    position: relative;
    top: auto;
    right: auto;
    transform: none !important;
    flex: 0 0 calc(100% - clamp(1.5rem, 5vw, 2.5rem));
    width: calc(100% - clamp(1.5rem, 5vw, 2.5rem));
    height: auto;
    min-height: 76vh;
    scroll-snap-align: start;
    scroll-snap-stop: always;
    grid-template-columns: 1fr;
    grid-template-rows: minmax(220px, 36vh) 1fr;
    opacity: 1 !important;
  }
  .ach__media {
    min-height: 220px;
  }
  .ach__roman {
    font-size: clamp(4rem, 18vw, 7rem);
  }
  .ach__title {
    font-size: clamp(1.3rem, 4.6vw, 1.8rem);
  }
  .ach__body {
    font-size: clamp(0.9rem, 2.6vw, 1rem);
  }

  .approach__swipe-hint {
    position: absolute;
    bottom: clamp(0.5rem, 2vw, 1rem);
    right: clamp(1rem, 3vw, 1.5rem);
    z-index: 4;
    font-size: 0.65rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--c-muted);
    font-weight: 700;
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    pointer-events: none;
  }
  .approach__swipe-hint .swipe-arrow {
    display: inline-block;
    width: 18px;
    height: 1px;
    background: currentColor;
    position: relative;
    animation: swipeHint 1.6s ease-in-out infinite;
  }
  .approach__swipe-hint .swipe-arrow::after {
    content: "";
    position: absolute;
    right: 0;
    top: -3px;
    width: 6px;
    height: 6px;
    border-top: 1px solid currentColor;
    border-right: 1px solid currentColor;
    transform: rotate(45deg);
  }
}
@media (min-width: 960px) {
  .approach__swipe-hint {
    display: none;
  }
}

/* ====================================================
   PARTNERS SECTION (Section 06)
   Featured polaroids + dual-row velocity-reactive logo wall
   ==================================================== */
.partners {
  position: relative;
  background:
    radial-gradient(
      50% 40% at 90% 0%,
      rgba(235, 148, 207, 0.14) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    radial-gradient(
      45% 35% at 5% 100%,
      rgba(109, 198, 204, 0.14) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    var(--c-bg);
  overflow: hidden;
  padding: clamp(5rem, 9vw, 9rem) 0 clamp(4rem, 7vw, 7rem);
}

/* Intro */
.partners__intro {
  padding-bottom: clamp(2.5rem, 4vw, 4rem);
}
.partners__intro-inner {
  max-width: 1400px;
  margin: 0 auto;
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.5rem;
}
@media (min-width: 960px) {
  .partners__intro-inner {
    grid-template-columns: 1.1fr 1fr;
    gap: 5rem;
    align-items: end;
  }
}
.partners__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.45rem 0.9rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  width: fit-content;
  grid-column: 1 / -1;
}
.partners__eyebrow .dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-primary);
  box-shadow: 0 0 0 3px rgba(138, 0, 190, 0.18);
}
.partners__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.96;
  font-size: clamp(2.4rem, 6vw, 6rem);
  color: var(--c-ink);
  perspective: 1200px;
  margin: 0;
}
.partners__title .word.accent {
  color: var(--c-primary);
  font-style: italic;
}
.partners__lede {
  font-size: clamp(1rem, 1.15vw, 1.1rem);
  color: var(--c-muted);
  line-height: 1.7;
  max-width: 50ch;
}

/* Featured collaborator polaroids — diagonal staggered layout */
.partners__featured {
  position: relative;
  max-width: 1400px;
  margin: 0 auto;
  padding: clamp(2rem, 5vw, 4rem) clamp(1.25rem, 3vw, 2.5rem);
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: clamp(1rem, 2vw, 1.75rem);
  perspective: 1400px;
}
.pcard {
  position: relative;
  border-radius: 22px;
  overflow: hidden;
  background: #fff;
  border: 1px solid var(--c-border);
  box-shadow:
    0 30px 60px -28px rgba(15, 10, 20, 0.3),
    0 8px 18px -10px rgba(15, 10, 20, 0.18);
  transform: rotate(var(--pc-rot, 0deg)) translateY(var(--pc-y, 0));
  will-change: transform;
  transition:
    transform 500ms cubic-bezier(0.22, 1, 0.36, 1),
    box-shadow 500ms ease;
  cursor: pointer;
}
.pcard:hover {
  transform: rotate(0deg) translateY(-12px) scale(1.03);
  box-shadow:
    0 40px 90px -30px rgba(138, 0, 190, 0.45),
    0 14px 30px -16px rgba(138, 0, 190, 0.2);
  z-index: 2;
}
.pcard__media {
  position: relative;
  width: 100%;
  aspect-ratio: 3/4;
  overflow: hidden;
  background: var(--c-bg);
}
.pcard__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transition: transform 700ms cubic-bezier(0.22, 1, 0.36, 1);
}
.pcard:hover .pcard__media img {
  transform: scale(1.06);
}
.pcard__media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    180deg,
    rgba(15, 10, 20, 0) 50%,
    rgba(15, 10, 20, 0.55) 100%
  );
  pointer-events: none;
}
.pcard__corner-tag {
  position: absolute;
  top: 0.85rem;
  right: 0.85rem;
  z-index: 2;
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: 0.78rem;
  letter-spacing: 0.04em;
  padding: 0.3rem 0.6rem;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  border-radius: 999px;
  color: var(--c-primary);
}
.pcard__caption {
  display: flex;
  flex-direction: column;
  gap: 0.2rem;
  padding: 1rem 1rem 1.1rem;
  background: #fff;
}
.pcard__name {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(0.95rem, 1.1vw, 1.05rem);
  color: var(--c-ink);
  letter-spacing: -0.01em;
}
.pcard__role {
  font-size: 0.7rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
}
.pcard--featured {
  outline: 2px solid var(--c-primary);
  outline-offset: 4px;
}

@media (max-width: 1100px) {
  .partners__featured {
    grid-template-columns: repeat(3, 1fr);
  }
  .pcard:nth-child(4) {
    display: none;
  }
  .pcard:nth-child(5) {
    grid-column: 2 / 4;
  }
}
@media (max-width: 720px) {
  .partners__featured {
    grid-template-columns: 1fr;
    gap: 1rem;
    padding: 1rem clamp(1rem, 4vw, 2rem) 2rem;
  }
  .pcard {
    transform: none !important;
  }
  .pcard:nth-child(4),
  .pcard:nth-child(5) {
    display: flex;
  }
  .pcard:nth-child(5) {
    grid-column: auto;
  }
  .pcard {
    flex-direction: row;
    align-items: stretch;
  }
  .pcard__media {
    width: 38%;
    aspect-ratio: 1/1;
  }
  .pcard__caption {
    flex: 1;
    justify-content: center;
    padding: 1rem 1.25rem;
  }
}

/* Logo wall */
.partners__wall {
  position: relative;
  margin-top: clamp(2rem, 4vw, 3.5rem);
  padding: clamp(1.5rem, 3vw, 2.5rem) 0;
  border-top: 1px solid var(--c-border);
  border-bottom: 1px solid var(--c-border);
  background: linear-gradient(
    180deg,
    rgba(255, 255, 255, 0.6) 0%,
    rgba(250, 247, 251, 0.4) 100%
  );
  display: flex;
  flex-direction: column;
  gap: clamp(1rem, 2vw, 1.5rem);
  overflow: hidden;
}
.partners__row {
  overflow: hidden;
  -webkit-mask-image: linear-gradient(
    90deg,
    transparent 0,
    #000 8%,
    #000 92%,
    transparent 100%
  );
  mask-image: linear-gradient(
    90deg,
    transparent 0,
    #000 8%,
    #000 92%,
    transparent 100%
  );
}
.partners__row-track {
  display: inline-flex;
  align-items: center;
  gap: clamp(2rem, 4vw, 3.5rem);
  white-space: nowrap;
  will-change: transform;
}
.logo {
  flex-shrink: 0;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  height: clamp(56px, 7vw, 84px);
  padding: 0.5rem 1rem;
  border-radius: 14px;
  background: rgba(255, 255, 255, 0.6);
  border: 1px solid var(--c-border);
  transition:
    background-color 280ms ease,
    transform 280ms ease;
}
.logo:hover {
  background: #fff;
  transform: translateY(-2px);
}
.logo img {
  max-height: 100%;
  width: auto;
  max-width: clamp(110px, 14vw, 160px);
  object-fit: contain;
  filter: grayscale(100%) opacity(0.6);
  transition: filter 280ms ease;
  filter: invert(1);
}
.logo:hover img {
  filter: grayscale(0%) opacity(1);
}

/* Closing strap */
.partners__strap {
  max-width: 1400px;
  margin: clamp(2.5rem, 5vw, 4rem) auto 0;
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
}
.partners__strap-inner {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr;
  gap: clamp(1rem, 3vw, 2.5rem);
  align-items: center;
  padding: clamp(1.5rem, 3vw, 2.5rem);
  border-radius: 24px;
  background: rgba(255, 255, 255, 0.7);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border: 1px solid var(--c-border);
  box-shadow: 0 30px 80px -50px rgba(15, 10, 20, 0.2);
}
.partners__stat {
  display: flex;
  flex-direction: column;
  gap: 0.25rem;
  align-items: flex-start;
}
.partners__stat .num {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(2rem, 3.6vw, 3rem);
  color: var(--c-ink);
  letter-spacing: -0.03em;
  line-height: 1;
}
.partners__stat .suffix {
  font-size: clamp(1rem, 1.4vw, 1.25rem);
  color: var(--c-primary);
  font-weight: 700;
  margin-left: 0.15rem;
}
.partners__stat .lbl {
  font-size: 0.74rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
  margin-top: 0.5rem;
}
.partners__divider {
  width: 1px;
  height: 50px;
  background: var(--c-border);
}
@media (max-width: 880px) {
  .partners__strap-inner {
    grid-template-columns: 1fr;
    gap: 1.25rem;
  }
  .partners__divider {
    width: 100%;
    height: 1px;
  }
}

/* ====================================================
   FEATURED PROJECTS SECTION (Section 07)
   Sticky magazine spread — sticky info panel + scrolling editorial cards
   ==================================================== */
.projects {
  position: relative;
  background: var(--c-bg);
  /* NOTE: no overflow:hidden — would break position:sticky on the panel */
}
.projects__inner {
  max-width: 1400px;
  margin: 0 auto;
  padding: clamp(5rem, 9vw, 9rem) clamp(1.25rem, 3vw, 2.5rem)
    clamp(3rem, 6vw, 5rem);
  display: grid;
  grid-template-columns: 1fr;
  gap: clamp(2rem, 5vw, 4rem);
}
@media (min-width: 1000px) {
  .projects__inner {
    grid-template-columns: 1fr 1.4fr;
    gap: clamp(3rem, 6vw, 5rem);
  }
}

/* Left column structure */
.projects__panel {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 2rem;
}
.projects__panel-head {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
}
.projects__panel-stick {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
}
@media (min-width: 1000px) {
  .projects__panel-stick {
    position: sticky;
    top: 6.5rem;
    align-self: start;
    z-index: 2;
  }
}
.projects__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.45rem 0.9rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  width: fit-content;
}
.projects__eyebrow .dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-primary);
  box-shadow: 0 0 0 3px rgba(138, 0, 190, 0.18);
}
.projects__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 0.92;
  font-size: clamp(2.6rem, 6.5vw, 5.5rem);
  color: var(--c-ink);
  margin: 0;
  perspective: 1200px;
}
.projects__title .word.accent {
  color: var(--c-primary);
  font-style: italic;
}
.projects__lede {
  font-size: clamp(1rem, 1.15vw, 1.1rem);
  color: var(--c-muted);
  line-height: 1.65;
  max-width: 42ch;
}

/* Active project info card */
.projects__active {
  position: relative;
  margin-top: 0.5rem;
  padding: 1.5rem 1.5rem 1.75rem;
  background: rgba(255, 255, 255, 0.85);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border: 1px solid var(--c-border);
  border-radius: 24px;
  box-shadow: 0 30px 80px -50px rgba(15, 10, 20, 0.2);
}
.projects__counter {
  display: flex;
  align-items: baseline;
  gap: 0.4rem;
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.03em;
}
.projects__counter-num {
  font-size: clamp(3rem, 5vw, 4rem);
  line-height: 1;
  color: var(--c-primary);
  display: inline-block;
  font-variant-numeric: tabular-nums;
}
.projects__counter-total {
  font-size: clamp(1rem, 1.4vw, 1.2rem);
  color: var(--c-muted);
  letter-spacing: 0.04em;
}
.projects__active-info {
  margin-top: 0.75rem;
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
}
.projects__active-tag {
  font-size: 0.7rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--c-primary);
  font-weight: 700;
}
.projects__active-name {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.02em;
  line-height: 1.05;
  font-size: clamp(1.4rem, 2vw, 1.8rem);
  color: var(--c-ink);
}
.projects__active-outcome {
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
  padding-top: 0.85rem;
  border-top: 1px solid var(--c-border);
}
.projects__active-outcome .lbl {
  font-size: 0.65rem;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
}
.projects__active-outcome .val {
  font-size: 0.92rem;
  color: var(--c-ink-soft);
  line-height: 1.4;
}

.projects__cta {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  align-self: flex-start;
  padding: 1rem 1.5rem;
  border-radius: 999px;
  background: var(--c-ink);
  color: #fff;
  font-weight: 700;
  font-size: 0.95rem;
  cursor: pointer;
  border: 1px solid var(--c-ink);
  transition:
    background-color 220ms ease,
    gap 220ms ease;
}
.projects__cta svg {
  width: 16px;
  height: 16px;
}
.projects__cta:hover {
  background: var(--c-primary);
  border-color: var(--c-primary);
  gap: 0.85rem;
}

/* Feed of project cards */
.projects__feed {
  display: flex;
  flex-direction: column;
  gap: clamp(2.5rem, 5vw, 4rem);
}
.prj {
  position: relative;
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.25rem;
}
.prj__cover {
  position: relative;
  width: 100%;
  aspect-ratio: 4/3;
  border-radius: 28px;
  overflow: hidden;
  background: var(--c-border);
  box-shadow:
    0 50px 90px -45px rgba(15, 10, 20, 0.3),
    0 14px 30px -16px rgba(15, 10, 20, 0.18);
  cursor: pointer;
  isolation: isolate;
}
.prj__cover-inner {
  position: absolute;
  inset: -8% -2%;
  will-change: transform;
}
.prj__cover img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transition:
    transform 800ms cubic-bezier(0.22, 1, 0.36, 1),
    filter 600ms ease;
}
.prj__cover::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    180deg,
    rgba(15, 10, 20, 0) 50%,
    rgba(15, 10, 20, 0.55) 100%
  );
  z-index: 1;
  pointer-events: none;
}
.prj__cover:hover img {
  transform: scale(1.04);
  filter: contrast(1.05) saturate(1.05);
}
.prj__index {
  position: absolute;
  top: clamp(1rem, 2vw, 1.5rem);
  left: clamp(1rem, 2vw, 1.5rem);
  z-index: 2;
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: clamp(2.6rem, 5vw, 4rem);
  line-height: 1;
  color: #fff;
  letter-spacing: -0.04em;
  text-shadow: 0 4px 20px rgba(0, 0, 0, 0.35);
  pointer-events: none;
}
.prj__chips {
  position: absolute;
  bottom: clamp(1rem, 2vw, 1.5rem);
  left: clamp(1rem, 2vw, 1.5rem);
  right: clamp(1rem, 2vw, 1.5rem);
  z-index: 2;
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  pointer-events: none;
}
.prj__chip {
  display: inline-flex;
  align-items: center;
  padding: 0.4rem 0.75rem;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  font-size: 0.66rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
}
.prj__featured-badge {
  position: absolute;
  top: clamp(1rem, 2vw, 1.5rem);
  right: clamp(1rem, 2vw, 1.5rem);
  z-index: 2;
  padding: 0.4rem 0.85rem;
  border-radius: 999px;
  background: var(--c-primary);
  color: #fff;
  font-size: 0.65rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  font-weight: 700;
}

.prj--featured .prj__cover {
  outline: 2px solid var(--c-primary);
  outline-offset: 6px;
}

.prj__meta {
  display: flex;
  flex-direction: column;
  gap: 0.5rem;
  padding: 0 0.25rem;
}
.prj__meta-row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
}
.prj__meta-tag {
  font-size: 0.72rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--c-primary);
  font-weight: 700;
}
.prj__meta-year {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: 0.85rem;
  color: var(--c-muted);
  letter-spacing: 0.04em;
}
.prj__name {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1;
  font-size: clamp(2rem, 4vw, 3.4rem);
  color: var(--c-ink);
  margin: 0;
}
.prj__brief {
  font-size: clamp(0.95rem, 1.1vw, 1.05rem);
  color: var(--c-muted);
  line-height: 1.65;
  max-width: 56ch;
}
.prj__view {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  margin-top: 0.5rem;
  padding-bottom: 0.35rem;
  border-bottom: 1px solid var(--c-ink);
  width: fit-content;
  font-weight: 700;
  font-size: 0.9rem;
  color: var(--c-ink);
  cursor: pointer;
  transition:
    color 220ms ease,
    border-color 220ms ease,
    gap 220ms ease;
}
.prj__view svg {
  width: 14px;
  height: 14px;
}
.prj__view:hover {
  color: var(--c-primary);
  border-color: var(--c-primary);
  gap: 0.75rem;
}

/* Featured-card extra emphasis: slightly larger cover aspect */
.prj--featured .prj__cover {
  aspect-ratio: 16/10;
}
.prj--featured .prj__name {
  font-size: clamp(2.4rem, 5vw, 4rem);
}

/* Closing strap */
.projects__strap {
  max-width: 1400px;
  margin: 0 auto clamp(3rem, 5vw, 5rem);
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
}
.projects__strap-inner {
  display: flex;
  flex-direction: column;
  gap: 2rem;
  align-items: center;
  text-align: center;
  padding: clamp(2.5rem, 5vw, 4rem);
  border-radius: 32px;
  background:
    radial-gradient(
      60% 60% at 50% 0%,
      rgba(138, 0, 190, 0.1) 0%,
      rgba(255, 255, 255, 0) 70%
    ),
    rgba(255, 255, 255, 0.7);
  border: 1px solid var(--c-border);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
}
.projects__strap-line {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.15;
  font-size: clamp(1.3rem, 2.4vw, 2.2rem);
  color: var(--c-ink);
  max-width: 32ch;
  margin: 0;
}
.projects__strap-line .accent {
  color: var(--c-primary);
  font-style: italic;
}

/* ==================================================
   Mobile / tablet (<1000px): sticky-stack peel-through
   Each project card sticks at the top of the viewport,
   the next one slides up over it as the user scrolls.
   ================================================== */
@media (max-width: 999px) {
  .projects__inner {
    padding-top: clamp(4rem, 8vw, 6rem);
    gap: 1rem;
  }

  /* Header flows above the sticky bar */
  .projects__panel-head {
    padding-bottom: 0.5rem;
  }
  .projects__title {
    font-size: clamp(2.4rem, 9vw, 4rem);
    line-height: 0.92;
  }

  /* Compact sticky info bar replaces the desktop active card */
  .projects__panel-stick {
    position: sticky;
    top: clamp(4.75rem, 9vw, 5.5rem);
    z-index: 6;
    flex-direction: row;
    align-items: center;
    gap: 0.75rem;
    padding: 0.75rem 0.9rem;
    background: rgba(255, 255, 255, 0.92);
    backdrop-filter: blur(14px);
    -webkit-backdrop-filter: blur(14px);
    border: 1px solid var(--c-border);
    border-radius: 18px;
    box-shadow: 0 18px 40px -22px rgba(15, 10, 20, 0.2);
  }
  .projects__active {
    flex: 1;
    min-width: 0;
    margin: 0;
    padding: 0;
    background: transparent;
    backdrop-filter: none;
    -webkit-backdrop-filter: none;
    border: 0;
    box-shadow: none;
    border-radius: 0;
    display: flex;
    flex-direction: row;
    align-items: center;
    gap: 0.75rem;
    overflow: hidden;
  }
  .projects__counter {
    flex-shrink: 0;
    padding-right: 0.75rem;
    border-right: 1px solid var(--c-border);
    align-items: baseline;
  }
  .projects__counter-num {
    font-size: 1.6rem;
    line-height: 1;
  }
  .projects__counter-total {
    font-size: 0.7rem;
    letter-spacing: 0.18em;
  }
  .projects__active-info {
    margin-top: 0;
    flex: 1;
    min-width: 0;
    gap: 0.15rem;
  }
  .projects__active-tag {
    font-size: 0.6rem;
    letter-spacing: 0.18em;
  }
  .projects__active-name {
    font-size: 0.95rem;
    white-space: nowrap;
    overflow: hidden;
    text-overflow: ellipsis;
  }
  .projects__active-outcome {
    display: none;
  }
  .projects__cta {
    padding: 0.55rem 0.9rem;
    font-size: 0.74rem;
    flex-shrink: 0;
    gap: 0.35rem;
  }
  .projects__cta svg {
    width: 13px;
    height: 13px;
  }

  /* Sticky-stack peel cards */
  .projects__feed {
    position: relative;
    gap: 0; /* cards stack tightly with sticky */
  }
  .prj {
    position: sticky;
    top: calc(clamp(4.75rem, 9vw, 5.5rem) + 4.5rem);
    z-index: 1;
    background: #fff;
    border: 1px solid var(--c-border);
    border-radius: 28px;
    overflow: hidden;
    grid-template-columns: 1fr;
    gap: 0;
    box-shadow:
      0 -16px 40px -20px rgba(15, 10, 20, 0.18),
      0 30px 60px -28px rgba(15, 10, 20, 0.22);
    margin-bottom: 1.25rem;
    transform-origin: center top;
    transition: transform 400ms cubic-bezier(0.22, 1, 0.36, 1);
  }
  /* Each later card stacks slightly higher z-index so it covers the previous */
  .prj:nth-child(1) {
    z-index: 1;
  }
  .prj:nth-child(2) {
    z-index: 2;
  }
  .prj:nth-child(3) {
    z-index: 3;
  }
  .prj:nth-child(4) {
    z-index: 4;
  }
  .prj:nth-child(5) {
    z-index: 5;
  }

  .prj__cover {
    border-radius: 0;
    aspect-ratio: 4/3;
    box-shadow: none;
  }
  .prj--featured .prj__cover {
    aspect-ratio: 4/3;
    outline: 0;
  }
  .prj--featured {
    outline: 2px solid var(--c-primary);
    outline-offset: -2px;
  }
  .prj__index {
    font-size: clamp(2.6rem, 9vw, 3.6rem);
  }
  .prj__chips {
    bottom: clamp(0.85rem, 2vw, 1.1rem);
    left: clamp(0.85rem, 2vw, 1.1rem);
    right: clamp(0.85rem, 2vw, 1.1rem);
  }

  .prj__meta {
    padding: 1.25rem 1.5rem 1.75rem;
    gap: 0.65rem;
  }
  .prj__name {
    font-size: clamp(1.7rem, 7.5vw, 2.6rem);
    line-height: 1;
  }
  .prj__brief {
    font-size: clamp(0.92rem, 2.6vw, 1rem);
    line-height: 1.55;
  }

  /* Hint at top of stack: scroll affordance for first card only */
  .prj:nth-child(1)::after {
    content: "";
    position: absolute;
    bottom: 0;
    left: 0;
    right: 0;
    height: 4px;
    background: linear-gradient(90deg, var(--c-accent), var(--c-primary));
    border-radius: 999px;
    transform: scaleX(0.3);
    transform-origin: left;
    opacity: 0.6;
    pointer-events: none;
  }

  /* Closing strap touchups */
  .projects__strap-inner {
    padding: clamp(2rem, 5vw, 3rem);
  }
  .projects__strap-line {
    font-size: clamp(1.1rem, 4vw, 1.6rem);
  }
}

@media (max-width: 600px) {
  .prj__chips {
    gap: 0.3rem;
  }
  .prj__chip {
    padding: 0.3rem 0.55rem;
    font-size: 0.58rem;
    letter-spacing: 0.14em;
  }
  .prj__cover {
    aspect-ratio: 1/1;
  }
  .prj--featured .prj__cover {
    aspect-ratio: 1/1;
  }
  .projects__cta {
    display: none;
  } /* keep sticky bar tight on phones */
}

/* ====================================================
   WHY LILAC SECTION (Section 08) — 5-Pillar Manifesto Reel
   ==================================================== */
.why {
  position: relative;
  background: var(--c-bg);
}

.why__intro {
  padding: clamp(5rem, 9vw, 9rem) 0 clamp(2rem, 4vw, 3rem);
}
.why__intro-inner {
  max-width: 1400px;
  margin: 0 auto;
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.5rem;
}
@media (min-width: 960px) {
  .why__intro-inner {
    grid-template-columns: 1.1fr 1fr;
    gap: 5rem;
    align-items: end;
  }
}
.why__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  padding: 0.45rem 0.9rem;
  border: 1px solid var(--c-border);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.7);
  font-size: 0.72rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  width: fit-content;
  grid-column: 1 / -1;
}
.why__eyebrow .dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-primary);
  box-shadow: 0 0 0 3px rgba(138, 0, 190, 0.18);
}
.why__title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 0.96;
  font-size: clamp(2.4rem, 6vw, 6rem);
  color: var(--c-ink);
  perspective: 1200px;
  margin: 0;
}
.why__title .word.accent {
  color: var(--c-primary);
  font-style: italic;
}
.why__lede {
  font-size: clamp(1rem, 1.15vw, 1.1rem);
  color: var(--c-muted);
  line-height: 1.65;
  max-width: 50ch;
}

/* Pinned manifesto reel */
.why__pin {
  position: relative;
  width: 100%;
  height: 100vh;
  overflow: hidden;
  background: var(--c-bg);
}

/* Animated grid backdrop (mission-control feel) */
.why__grid {
  position: absolute;
  inset: -1px;
  background-image:
    linear-gradient(to right, rgba(15, 10, 20, 0.045) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(15, 10, 20, 0.045) 1px, transparent 1px);
  background-size: clamp(48px, 6vw, 80px) clamp(48px, 6vw, 80px);
  -webkit-mask-image: radial-gradient(closest-side, #000 30%, transparent 90%);
  mask-image: radial-gradient(closest-side, #000 30%, transparent 90%);
  pointer-events: none;
  z-index: 0;
}

.why__ambient {
  position: absolute;
  inset: 0;
  pointer-events: none;
  z-index: 0;
  background:
    radial-gradient(
      45% 55% at 78% 38%,
      var(--p-ambient, rgba(138, 0, 190, 0.18)) 0%,
      rgba(255, 255, 255, 0) 60%
    ),
    radial-gradient(
      35% 45% at 18% 82%,
      var(--p-ambient-2, rgba(235, 148, 207, 0.14)) 0%,
      rgba(255, 255, 255, 0) 60%
    );
  transition: background 700ms ease;
  will-change: background;
}

/* Giant watermark text */
.why__watermark {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  z-index: 0;
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-style: italic;
  font-size: clamp(20rem, 50vw, 50rem);
  line-height: 1;
  color: rgba(15, 10, 20, 0.025);
  letter-spacing: -0.06em;
  pointer-events: none;
  white-space: nowrap;
  user-select: none;
}

/* Pip rail (pillar progress) */
.why__rail {
  position: absolute;
  left: clamp(1.5rem, 4vw, 4rem);
  top: clamp(5rem, 7vw, 6.5rem);
  z-index: 4;
  display: flex;
  flex-direction: column;
  gap: 1rem;
  padding: 1.25rem 1.25rem 1.5rem;
  background: rgba(255, 255, 255, 0.7);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border: 1px solid var(--c-border);
  border-radius: 22px;
  width: clamp(220px, 22vw, 280px);
  box-shadow: 0 30px 80px -40px rgba(15, 10, 20, 0.2);
}
.why__rail-meta {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding-bottom: 0.85rem;
  border-bottom: 1px solid var(--c-border);
}
.why__rail-label {
  font-size: 0.65rem;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
}
.why__rail-counter {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: 1.1rem;
  letter-spacing: -0.01em;
}
.why__rail-counter .muted {
  color: var(--c-muted);
  margin-left: 0.15rem;
  font-size: 0.78rem;
}

.why__pips {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
}
.why__pips li {
  display: grid;
  grid-template-columns: 28px 1fr;
  align-items: center;
  gap: 0.75rem;
}
.why__pips li .bar {
  display: block;
  width: 100%;
  height: 2px;
  border-radius: 999px;
  background: var(--c-border);
  transition:
    background-color 280ms ease,
    transform 280ms ease;
  transform-origin: left;
}
.why__pips li .lbl {
  font-size: 0.78rem;
  font-weight: 600;
  color: var(--c-ink-soft);
  letter-spacing: -0.005em;
  transition: color 280ms ease;
}
.why__pips li.is-active .bar {
  background: var(--c-primary);
  transform: scaleX(1.15);
}
.why__pips li.is-active .lbl {
  color: var(--c-primary);
  font-weight: 700;
}

/* Pillar stage */
.why__stage {
  position: absolute;
  inset: 0;
  z-index: 2;
}
.pill {
  position: absolute;
  inset: 0;
  display: grid;
  grid-template-columns: 1fr;
  grid-template-rows: auto 1fr auto;
  padding: clamp(5rem, 7vw, 7rem) clamp(2rem, 5vw, 4rem)
    clamp(2.5rem, 4vw, 4rem) clamp(18rem, 28vw, 22rem);
  gap: clamp(0.75rem, 1.5vw, 1.25rem);
  opacity: 0;
  pointer-events: none;
  color: var(--p-color, var(--c-primary));
  will-change: opacity, transform;
}
@media (min-width: 1100px) {
  .pill {
    grid-template-columns: 1fr clamp(280px, 28vw, 360px);
    grid-template-rows: auto 1fr auto auto;
    column-gap: clamp(2rem, 3vw, 3rem);
    row-gap: clamp(0.75rem, 1.5vw, 1.25rem);
  }
}
.pill.is-active {
  opacity: 1;
  pointer-events: auto;
}

.pill__head {
  grid-column: 1 / -1;
  display: flex;
  align-items: center;
  gap: 1rem;
  flex-wrap: wrap;
}
.pill__num {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(1.4rem, 2vw, 1.75rem);
  color: var(--p-color);
  letter-spacing: -0.02em;
  line-height: 1;
}
.pill__sub {
  display: inline-flex;
  align-items: center;
  padding: 0.4rem 0.85rem;
  border-radius: 999px;
  border: 1px solid var(--c-border);
  background: rgba(255, 255, 255, 0.7);
  font-size: 0.7rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--c-ink-soft);
  font-weight: 700;
  position: relative;
}
.pill__sub::before {
  content: "";
  display: inline-block;
  width: 6px;
  height: 6px;
  border-radius: 999px;
  background: var(--p-color);
  margin-right: 0.55rem;
  box-shadow: 0 0 0 3px var(--p-glow);
}

.pill__name {
  grid-column: 1 / 2;
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.045em;
  line-height: 0.86;
  font-size: clamp(3.4rem, 9vw, 9rem);
  color: var(--c-ink);
  margin: 0.5rem 0 0;
  align-self: center;
}
.pill__name .ital {
  color: var(--p-color);
  font-style: italic;
  display: inline-block;
}
.pill__body {
  grid-column: 1 / 2;
  font-size: clamp(1.05rem, 1.35vw, 1.3rem);
  color: var(--c-ink-soft);
  line-height: 1.55;
  max-width: 42ch;
  align-self: center;
}

/* Proof panel: glyph + KPI badge */
.pill__proof {
  grid-column: 1 / -1;
  display: flex;
  align-items: center;
  gap: 1.5rem;
  flex-wrap: wrap;
}
@media (min-width: 1100px) {
  .pill__proof {
    grid-column: 2 / 3;
    grid-row: 2 / 4;
    flex-direction: column;
    align-items: stretch;
    justify-content: center;
    gap: 1.5rem;
  }
}
.pill__glyph {
  position: relative;
  width: clamp(180px, 22vw, 280px);
  aspect-ratio: 1/1;
  display: flex;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--c-border);
  border-radius: 28px;
  background:
    radial-gradient(closest-side, var(--p-glow) 0%, rgba(255, 255, 255, 0) 75%),
    rgba(255, 255, 255, 0.7);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  box-shadow: 0 30px 70px -45px rgba(15, 10, 20, 0.3);
  color: var(--p-color);
}
.pill__glyph svg {
  width: 70%;
  height: 70%;
  filter: drop-shadow(0 12px 24px var(--p-glow));
}
.pill__kpi {
  display: flex;
  flex-direction: column;
  gap: 0.4rem;
  padding: 1.25rem 1.5rem;
  border: 1px solid var(--c-border);
  border-radius: 22px;
  background: rgba(255, 255, 255, 0.86);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  box-shadow: 0 24px 60px -38px rgba(15, 10, 20, 0.25);
  position: relative;
}
.pill__kpi::before {
  content: "";
  position: absolute;
  top: 1rem;
  left: 1.25rem;
  width: 6px;
  height: 6px;
  border-radius: 999px;
  background: var(--p-color);
  box-shadow: 0 0 0 3px var(--p-glow);
}
.kpi__val {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  font-size: clamp(2.4rem, 4vw, 3.4rem);
  line-height: 1;
  color: var(--c-ink);
  letter-spacing: -0.03em;
  display: inline-flex;
  align-items: baseline;
}
.kpi__suf {
  font-size: clamp(1.1rem, 1.6vw, 1.4rem);
  color: var(--p-color);
  font-weight: 700;
  margin-left: 0.15rem;
}
.kpi__lbl {
  font-size: 0.75rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
}

.pill__sig {
  grid-column: 1 / -1;
  font-size: 0.7rem;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  color: var(--c-muted);
  font-weight: 700;
  padding-top: 1rem;
  border-top: 1px solid var(--c-border);
  align-self: end;
}

/* Closing CTA strap */
.why__cta {
  max-width: 1400px;
  margin: clamp(2.5rem, 5vw, 4rem) auto clamp(3.5rem, 6vw, 5rem);
  padding: 0 clamp(1.25rem, 3vw, 2.5rem);
}
.why__cta-inner {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.5rem;
  align-items: center;
  padding: clamp(2rem, 4vw, 3rem);
  border-radius: 28px;
  background:
    radial-gradient(
      60% 60% at 0% 0%,
      rgba(138, 0, 190, 0.1) 0%,
      rgba(255, 255, 255, 0) 70%
    ),
    radial-gradient(
      50% 50% at 100% 100%,
      rgba(109, 198, 204, 0.1) 0%,
      rgba(255, 255, 255, 0) 70%
    ),
    rgba(255, 255, 255, 0.78);
  border: 1px solid var(--c-border);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  box-shadow: 0 30px 80px -50px rgba(15, 10, 20, 0.2);
}
@media (min-width: 880px) {
  .why__cta-inner {
    grid-template-columns: 1fr auto;
    gap: 2.5rem;
  }
}
.why__cta-content {
  display: flex;
  flex-direction: column;
  gap: 0.85rem;
}
.why__cta-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  font-size: 0.7rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--c-primary);
  font-weight: 700;
  width: fit-content;
}
.why__cta-eyebrow .dot {
  width: 8px;
  height: 8px;
  border-radius: 999px;
  background: var(--c-primary);
  box-shadow: 0 0 0 3px rgba(138, 0, 190, 0.2);
}
.why__cta-title {
  font-family: "Bunday Clean", sans-serif;
  font-weight: 700;
  letter-spacing: -0.025em;
  line-height: 1.05;
  font-size: clamp(1.7rem, 3.2vw, 2.8rem);
  color: var(--c-ink);
  margin: 0;
  max-width: 22ch;
}
.why__cta-title .accent {
  color: var(--c-primary);
  font-style: italic;
}
.why__cta-sub {
  font-size: clamp(0.95rem, 1.1vw, 1.05rem);
  color: var(--c-muted);
  line-height: 1.55;
  margin: 0;
  max-width: 40ch;
}
.why__cta-btn {
  white-space: nowrap;
}

/* Mobile / tablet (<1100px): horizontal scroll-snap pillar reel */
@media (max-width: 1099px) {
  .why__pin {
    height: auto;
    padding-top: clamp(4.5rem, 9vw, 5.5rem);
  }
  .why__rail {
    position: sticky;
    top: clamp(4.75rem, 9vw, 5.5rem);
    left: 0;
    right: 0;
    transform: none;
    width: auto;
    margin: 0 clamp(1rem, 3vw, 1.5rem) clamp(1.25rem, 3vw, 1.75rem);
    padding: 0.75rem 0.9rem;
    border-radius: 18px;
    z-index: 6;
    flex-direction: row;
    align-items: center;
    gap: 0.85rem;
    box-shadow: 0 18px 40px -22px rgba(15, 10, 20, 0.22);
  }
  .why__rail-meta {
    flex-direction: column;
    align-items: flex-start;
    gap: 0.05rem;
    padding-bottom: 0;
    border-bottom: 0;
    border-right: 1px solid var(--c-border);
    padding-right: 0.85rem;
    flex-shrink: 0;
  }
  .why__rail-label {
    font-size: 0.6rem;
    letter-spacing: 0.22em;
  }
  .why__rail-counter {
    font-size: 0.95rem;
  }
  .why__pips {
    flex-direction: row;
    gap: 0.4rem;
    flex: 1;
    overflow-x: auto;
    scrollbar-width: none;
    -webkit-mask-image: linear-gradient(90deg, #000 80%, transparent 100%);
    mask-image: linear-gradient(90deg, #000 80%, transparent 100%);
  }
  .why__pips::-webkit-scrollbar {
    display: none;
  }
  .why__pips li {
    flex-shrink: 0;
    grid-template-columns: auto;
    padding: 0.4rem 0.7rem;
    border-radius: 999px;
    background: transparent;
    gap: 0;
  }
  .why__pips li .bar {
    display: none;
  }
  .why__pips li .lbl {
    font-size: 0.72rem;
  }
  .why__pips li.is-active {
    background: var(--c-ink);
  }
  .why__pips li.is-active .lbl {
    color: #fff;
  }

  .why__watermark {
    font-size: clamp(8rem, 30vw, 16rem);
    top: 30%;
  }

  .why__stage {
    position: relative;
    inset: auto;
    display: flex;
    flex-direction: row;
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
    padding: 0 clamp(1rem, 3vw, 1.5rem) clamp(1.5rem, 4vw, 2rem);
    gap: clamp(0.75rem, 2vw, 1rem);
    scroll-padding-left: clamp(1rem, 3vw, 1.5rem);
  }
  .why__stage::-webkit-scrollbar {
    display: none;
  }

  .pill {
    position: relative;
    inset: auto;
    flex: 0 0 calc(100% - clamp(1.5rem, 5vw, 2.5rem));
    width: calc(100% - clamp(1.5rem, 5vw, 2.5rem));
    scroll-snap-align: start;
    scroll-snap-stop: always;
    grid-template-columns: 1fr;
    grid-template-rows: auto auto auto auto auto;
    gap: 1.25rem;
    padding: clamp(1.75rem, 5vw, 2.5rem);
    min-height: 78vh;
    opacity: 1;
    pointer-events: auto;
    border-radius: 28px;
    background:
      radial-gradient(
        60% 50% at 80% 20%,
        var(--p-glow) 0%,
        rgba(255, 255, 255, 0) 60%
      ),
      linear-gradient(180deg, #ffffff 0%, var(--c-bg) 100%);
    border: 1px solid var(--c-border);
    box-shadow: 0 30px 60px -32px rgba(15, 10, 20, 0.22);
  }
  .pill__name {
    font-size: clamp(2.8rem, 14vw, 4.6rem);
  }
  .pill__proof {
    flex-direction: column;
    grid-column: auto;
    grid-row: auto;
    gap: 1rem;
  }
  .pill__glyph {
    width: clamp(140px, 38vw, 220px);
  }

  .why__swipe-hint {
    position: absolute;
    bottom: clamp(0.5rem, 2vw, 1rem);
    right: clamp(1rem, 3vw, 1.5rem);
    z-index: 4;
    font-size: 0.65rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--c-muted);
    font-weight: 700;
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    pointer-events: none;
  }
  .why__swipe-hint .swipe-arrow {
    display: inline-block;
    width: 18px;
    height: 1px;
    background: currentColor;
    position: relative;
    animation: swipeHint 1.6s ease-in-out infinite;
  }
  .why__swipe-hint .swipe-arrow::after {
    content: "";
    position: absolute;
    right: 0;
    top: -3px;
    width: 6px;
    height: 6px;
    border-top: 1px solid currentColor;
    border-right: 1px solid currentColor;
    transform: rotate(45deg);
  }
}
@media (min-width: 1100px) {
  .why__swipe-hint {
    display: none;
  }
}

/* Reduced motion */
@media (prefers-reduced-motion: reduce) {
  .reveal-line {
    transform: none !important;
  }
  .scroll-cue .line {
    animation: none;
  }
  *,
  *::before,
  *::after {
    transition: none !important;
    animation: none !important;
  }
}